Foodsby

Heuristic Report
Lab Testing
Remote Testing
Analysis
Usability Report
 

Foodsby is a food-delivery service platform that allows businesses to offer their employees affordable and convenient access to hot lunch options. Business professionals benefit from being able to order from a variety of restaurants for a minimal fee and with as much customization as they would get in the store. Plus, they save an average of 27 minutes of time by eliminating the travel time typically required to leave and grab lunch. Similarly, restaurants benefit from the extra visibiity and acquire new sales that they can manage in advance.

Team: Kari Anderson, Matt Even, Jeremy Phlaum, Megan Doll

The Challenge

Foodsby's website is intended to provided a food delivery process that saves businesses and employees time and money. The team have observed that the website is not meeting these goals. The disconnect with the content strategy of the website and the delivery service purpose prevents new users from utilizing service. By improving the navigation, visibility of the user status and clear directions of the necessary steps for ordering the customers will be more successful in placing their orders. 

Foodsby's engagement was to understand the goals of the website and the users experience. Did Foodsby's goals match the users experience?

The Journey

Lab Testing

Three participants were invited to the testing lab and were presented 2 Scenarios to test the website. The goals in testing were:

1. Gain insight how the user "reads" the landing page (purpose).
2. Gain understanding how the user navigates when placing an order.

In addition to lab testing I completed 2 remote tests. I used audio and video recording to monitor the testing. The thinking aloud candid comments and viewing the participants navigating the order process provided me pages of notes for analysis. All of the participants were able to quickly order lunch but not without challenges.

Usability Report

I compiled findings and recommendations in the Usability Report along with a prototype were presented to the developer team. The prototype provided a graphical and interactive demonstration of possible solutions solving common interface issues users faced.

The positive feedback from the participants supported Foodsby's goals. The participants commented the ease to customize their meal, simple language of options and comment write in sections to customize their meal even more. The participants were all attracted to the clean, crisp graphics and color palette of Foodsby's website.

Conclusion

The client's goals were accomplished in the initial launch of the website. It met their expectations. Upon my evaluations of the user's experience ordering lunch provided insight of a disconnect of the site's goals and the user's experience. In the effort of designing a quick simple meal ordering service, it resulted in user errors and multiple iterations to complete a correct order.

The methodologies utilized to evaluate Foodsby's provided me professional growth in the areas of direct user interviewing, analysis of multiple data points and developing solutions into prototypes.