The process

I love coloring outside of the lines but I follow a process.Applying the Design Thinking process helps align the team for creative problem solving.

the approach

Imagine you want to build an office space. You know how many people work there, you want a cafe and conference space. Would you hire an designer to create the blueprints or simply hire a contractor, and trust them to figure it out? You probably would hire a designer to help you.

I am the designer for your e-tools / specification tools. I convert your goals and the needs to blueprints so that when development begins, there are no doubts what goes where. You save time and money by investing in the design process. Research, concepts and prototypes can easily be tested in the design phase preventing changes during implementation.

Design is about solving a problem. Before the design begins the team needs to understand:

Designing with the user in the center of the process allows me to create designs that are intuitive, simple, engaging and provide a WOW experience for the user.

Following this approach provides a quality solution that represents your brand and differentiates you from your competitors.

part of the team

User Experience Design is a collaborative process. Each phase involves relevant stakeholders that take part in the process.

the details

UNDERSTAND

In order to provide a solution, you need to understand the problem.

EMPATHY. Understand the needs and emotions of the user I am designing for.

STRATEGY. Define the plan of action for the goal.

RESEARCH. Understand how people perform tasks through observation and interviews. Also includes insight and knowledge of industry best practices.

EXPLORE

The creative work of idea generating and validating the usability.

IDEATE. Brainstorming and creative solutions.

PROTOTYPE. A mixture of sketches or wireframes that represent the design.

TEST. Return to the users for feedback.

MATERIALIZE

The product transitions to the development team.

DESIGN SPECIFICATION. The blueprints for the developers to produce the product.

BUILD. The development team takes the lead and guides you through implementation.

LAUNCH

The product is ready for the market.

RELEASE. The product goes live.

EVALUATE. Track the metrics to identify if the product is producing the desired result. Engage back in the design process to adapt to the ever changing needs.